OUR HISTORY
So Many Years, So Many Milestones
1990
DANIEL AND MARYANN acquire a struggling small business selling one style of baby crib in Los Angeles, thus creating Million Dollar Baby! They focus on the Specialty Store market and launch by sending thank you gifts to all their new partners, covered with early slogans of “Quality Products, Reasonable Prices, Exceptional Service.”
OUR FIRST CATALOG:
OUR FIRST OFFICIAL LOGO
Featuring the spindle design of our first crib, the classic Jenny Lind.
1991
OPENED DALLAS WAREHOUSE.
One of MDB’s earliest strategies was our investment in warehousing. While retailers would have to wait 12-16 weeks for a competitor to ship, Daniel told them, “use my warehouse as your warehouse”, promising to ship in-stock ready product within a few days.
OUR FIRST TRADE SHOW!​
Just a few babies selling baby cribs.
1992
OPENED A WAREHOUSE IN GEORGIA.
1994
DOUBLED the square footage of the Georgia warehouse!
INC. 500 LIST
The company is RANKED #188 IN INC. MAGAZINE'S 500 FASTEST GROWTH PRIVATE COMPANIES in America for 1994.
1995
LOGO UPDATE, with a tagline!
1999
OPENED NEW JERSEY WAREHOUSE.
2000
1 0 Y E A R S !
To celebrate, we hosted a big party at the Dallas Aquarium during the JPMA tradeshow. All four locations came, along with our top 10 retailers whom we thanked for their continued partnership and friendship.
A group photo! Say cheeeeese!
Handing out retailer awards!
2004
Sold our 1,000,000th crib!!!
2005
SOLD OUR FIRST CRIB ONLINE ON EBAY.
We were one of the first manufactures to start 'drop-shipping' cribs directly to homes across America.
2008
INC. 5000 LIST
We make the Inc 5000 list for the 1st time! No. 4526!
2009
Eyeing a gap in the market for modern, accessibly priced cribs, Teddy creates Babyletto. The first design was a doodle.
(We now use CAD.)
2010
MDB ACQUIRES NURSERY WORKS, a luxury children furnishings brand. Though it looked a little different than it does today.
UPDATED THE LOGO AGAIN!
2013
TIME FOR A MAKEOVER! Million Dollar Baby gets a new look under Million Dollar Baby Classic, catered to the mid-priced traditional market.
TRACY IN BLOOMBERG BUSINESSWEEK!
2014
BABYLETTO'S FIRST BIG COLLABORATION,
a line of cribs with The Honest Company.
Photo shoot at the iconic Stahl House in the Hollywood Hills, featuring the Gradient Crib by Nursery Works and designer Matt’s daughter Hesper! We love using MDB babies in our shoots.
2015
Nursery Works at the Wanted Design show in NYC.
BLOOMBERG BUSINESSWEEK AGAIN! Daniel and Teddy this time.
2 5 Y E A R S!
We turn 25! We celebrate by taking the entire company to the happiest place on earth- DISNEYLAND!
Celebrating 25 years of growing together at the ABC tradeshow in Las Vegas.
TEDDY TAKES OVER AS A CEO.
Daniel transitions to his new role as Teacher.
2017
BABYLETTO SPONSORING THE BABY BALL GALA supporting Adopt Together.
Hey Vanessa and Nick Lachey!
ON THE ELLEN SHOW!
Crate & Kids partnership with Babyletto begins, our first partner with the highest sustainability standards.
Showcasing new products at Wanted Design in Brooklyn.
LAUNCHED OUR COLLABORATION WITH CARTER'S, America’s favorite baby brand.
2018
LAUNCHED BABYLETTO AND NURSERY WORKS WITH Pottery Barn Kids’ new sub-brand PB Modern Baby.
2019
WE MOVE! For the first time in nearly 30 years of MDB history, all US teammates are together in the same location with a big warehouse and a beautiful new office, just down the street from our first location.
2020
CREATED THE DIVERSITY, INCLUSION, AND EQUITY COMMITTEE (DIEC). With everyone working from home due to Covid-19, we start our Speaker Series via Zoom.
Our first speaker was Joe Davis:
2021
Redefined Giving Mission, Philanthropic Strategy & Non-Profit Partners
2022
Babyletto Brand Refresh & Site Relaunch
Million Dollar Baby Classic is renamed to Namesake! With this new name also comes new branding & a site relaunch
2024
We opened our first Babyletto store on Melrose in LA!
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2025
Babyletto ventures into kids furniture, bringing it’s fun and modern design to bunk beds, play tables, and storage pieces.
Still selling our favorite Jenny Lind Crib.
NOW
WOW! Time flies when you’re having fun. With our team of about 150, including our teams in Hong Kong and China, we are ready for the next leg of our journey. We’d love to have you join us for all the new milestones along the way.